I understand the Lubavitchers have backed off on that claim their leader is the Messiah. What's the latest?

They changed their name too,now they're Chabad,active on campuses everything. Story now is Rabbi Shleeman was only considered the messiah by a "certain element",and then they chuckle indulgently. It was really just the older members,you see. They've also switched from those dinky bowler hats to these big wide-brimmed fedoras,and between that & the Burly Build they emphasize they look like Al Capone. How do you go from claiming your Main Man is God to going respectable in ten years flat? I mean,Senor Bush is nuts about these guys. Any background dope on this?